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On July 13th and 14th, the BMW M Festival made its Canadian debut and some of our thrill-seeking Le Club AccorMembers were there for the full VIP experience. 

Members were able to take part in two adrenaline-fueled driving experiences that took them off-road, on-track, in a drag-race and in the driver's seat for a drifting lesson with a professional driver at the Canadian Tire Motorsport Park in Bowmanville, Ontario.  

Nothing builds an appetite like speeds of 260km/h, so after honing their driving skills in the latest BMW M-class vehicles, members refueled with brews and bites in the VIP lounge before heading back out to the festival grounds for the evening's concert. With top-tier bands and DJ's, a fully loaded kids area with mini-BMWs, food trucks and beer tents, the party went all weekend and Le Club AccorMembers were there to experience it all.