New Year’s Eve in New York City is more than a celebration – it’s a tradition. An estimated one million people, travelers and locals alike, flock to Times Square every year for the world’s biggest party. Donned in boots and coats, and sparkly party hats, the crowds patiently wait for the clock to strike twelve and collectively witness the ball drop to bid farewell to the passing year and celebrate the hope and joy the new year brings.


With ALL, we’ve elevated the New Year’s Eve experience – Literally! We’ll be welcoming the new decade above the masses with our Limitless Experience at Novotel New York Times Square. Watch the famous New Year’s Eve Ball descend atop One Times Square from a private and heated outdoor terrace.


No lines. No drink tickets. Sip champagne and line up the shots from our premium open bar until 3AM. But make sure you leave space for sweet and savory bites and decadent desserts that’ll be served all night in between dancing to your favorite party tracks on the dancefloor.


What better way to start 2020 with a million-dollar view of Times Square at a once-in-a-lifetime New Year’s Eve party. That’s the limitless lifestyle.